BLACKPINK member Jennie is set to launch ‘Jentle Salon,’ the third project imagined by the artist and Gentle Monster, on May 1 at 11 AM KST.

The two creative forces present a collaborative collection that transcends the realm of eyewear through its eye-catching charm designs, encouraging a diverse expression of style.

Experience Jennie’s captivating touch on the unique collection through special pop-ups in 13 global cities and a dreamy campaign featuring customizable frames. The collaboration presents an eyewear collection, which consists of 8 eyewear designs and 11 charms to accessorize the eyewear in various ways, embellished with eye-catching charm designs that encourage a diverse expression of style.

Comprised of eight different frame silhouettes, the ‘Jentle Salon’ collection features innovative elements such as temples designed for detachable charms as well as temples that slide into hair, resembling a barrette.

Discover a range of 11 charms that sophisticatedly interpret Jennie’s favorites, such as capybaras and clouds, amongst a refined line of eyewear through Gentle Monster’s official online and retail stores.

Gentle Monster and Jennie’s conception of ‘Jentle Salon’ features a campaign video directed by Yuann that showcases Jennie pushing her boundaries as an artist and highlights the creative design elements of the new collection. The campaign images, captured by artist and photographer Petra Collins, instill a sense of magic through an analog lens, inviting viewers into the ‘Jentle Salon’ dreamscape.

Nostalgic stuffed animals are reinterpreted through the eyes of Gentle Monster, expressed as fantastical objects centered around mythical unicorns, manifesting Jennie’s dreams.