Jenny “I hope you can feel happy and confident..”
On this day, Calvin Klein announced Jennie for Calvin Klein, a limited edition capsule collection designed in collaboration with global icon JENNIE KIM, an artist and brand ambassador.
Taking a cue from JENNIE’s casual clothing, Calvin Klein introduced that this collection features underwear sets, denim, T-shirts, fleece, and knits that reflect her personal style and creativity.
The capsule collection features a selection of pastel colors curated by JENNIE as well as custom branding that reinterprets the iconic Calvin Klein logo in her own handwriting.
Jenny said, “Collaborating with Calvin Klein on this capsule collection has been an exciting progression in our partnership. This capsule collection reflects my everyday style and is based on many Calvin Klein essentials that have become staples in my wardrobe. In each piece, you can see my personal favorite fit, color, and details reflected. “My hope for this collection is that everyone will feel as happy and confident in these pieces as I do,” Calvin Klein said.
“Having worked with JENNIE on multiple campaigns, we knew right away that she was a cultural force,” said Jonathan Bottomley, Calvin Klein Global Chief Marketing Officer. Her personality, talent and unique style have had a huge impact around the world. Our partnership stems from the wardrobe of JENNIE, a longtime fan of the brand, and we wanted to deepen that relationship by bringing JENNIE’s personal perspective to our products. “As a result, we know that JENNIE’s covetable style mixed with Calvin Klein’s most iconic essentials will resonate deeply with consumers around the world.”
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